Web content and usability
I’ll work with you, and with developers and designers, to meet your business goals and keep your users happy.
Web writing
Are your messages clear and easy to find? Catchword gets the right words in the right place:
- readable, accurate copy
- findable answers to users’ questions
- meaningful links and micro-content
- intuitive structure.
Content strategy
I can help with:
- website audits
- scoping
- user research
- information architecture
- CMS advice
- wireframes and testing
- SEO.
Editing, writing, proofreading
Hand over your wordy or muddled text, and I will bring the story to life.
Services
- Copywriting for web and print.
- Plain English editing.
- Blogs, e-newsletters, online forms.
- Reports, features, brochures, direct mail.
- Technical writing.
- Books and academic work.
- Research, interviewing.
Succinct writing connects you to your audience
- Makes sense on first reading.
- Fewer words, same meaning.
- No errors, jargon or ambiguity.
Training
Workshops are designed for your needs and your audience.
Gain insight into how you think, before you write
- Use your own samples.
- Learn how to spot problems, and how to fix them.
Learn practical tips on writing to be understood
Topics include:
- using plain language
- grammar basics
- common errors
- writing for the web.
Get in touch
Email: tessa@catchword.nz
Phone: 021 182 9042